Is SMS Marketing DEAD?
While some marketers think SMS marketing is dead, preferring to use email marketing, live chat, or chatbots to get in touch with their customers, there are many advantages of SMS marketing that can't be beaten - (1) Lightning Fast Delivery; (2) Much Higher Open Rates; (3) Higher Response Rates
Lightning Fast Delivery
Mobile marketing is lightning fast. When you send out a text message, it gets delivered immediately.
Because of this, you can send time-sensitive messages like flash sales and event-related promotions. For instance, you could send users a message on Cyber Monday to maximize sales for that single day. So, once you press that “send” button, hundreds of users will instantly get your message.
Plus, people always have their phones with them, increasing the chances that your message will get seen as soon as it’s delivered.
In fact, 90% of SMS messages are read in the first 3 minutes.
Much Higher Open Rates
With SMS marketing, users will be instantly made aware of a new message with a text notification. Since people usually get texts from their friends and family, those notifications are less likely to be ignored.
Compared to email marketing at an open rate of only 20%, SMS marketing blows email out of the water.
Higher Response Rates
Not only do SMS marketing messages get opened by users more frequently, but they also have higher response rates too. The average response rate for SMS marketing is 45%.
Plus, higher response rates can lead to more sales.
Now that you know the advantages of SMS marketing, you’re probably ready to jump right in. But if you want to create successful SMS marketing campaigns, you need to do it right.
How To Send SMS from your CRM via Textnock
- You'll need to signup for an account and load up on credits on Textnock.com or grab a deal here
- Add a new CATEGORY in CONTACTS LIST
- Signup for an account at ZAPIER.com
- Select your APP trigger and SELECT Textnock as the Action (receiver). In our case we use SUITEDASH
- Turn on your zaps and you are good to go!
For many customers, receiving texts is their preferred way of communicating. And 70% of customers say that SMS is a good way for businesses to get their attention.
By communicating with customers the way they want you to, your business is more likely to see engagement and get a response.
Text messaging can be a powerful tool for your business, allowing you to send important messages straight into the hands of your customers. So, take advantage of it.