Your website, your storefront, and your marketing campaigns are the driving forces behind your business. You want them to be running smoothly and efficiently. One way to do that is to monitor your website and store conversion rates. You want to know when something needs to be changed or fixed. Morphio makes this easy. Here’s how to use Morphio to monitor your website and store conversions.
What is Morphio?
Morphio is a cloud based platform for measuring and monitoring your digital marketing Return on Investment (ROI) with AI-powered audits, monitoring, forecasts, anomaly detection, and suggestions.
How to Monitor your Website and Store Conversions with Morphio
- First you'll need to signup or login to your account at morphio.ai
- Once logged in, you need to add a Google Analytics property (website or online store) to Morphio. Do this in 3 easy steps by authenticating your Google Analytics Account, Select Goals for measuring conversions and adding your Google Ads, Facebook Ads, or Shopify store for integrations.
- Once connected, you'd be able to see your Dashboard with your Goals, Conversion Rates, and more. Morphio will suggest goals for your website if this has not been done yet. Morphio will also detect anomalies like surge in new users or page visits or maybe even abandoned carts in your goals. You can do audience segmentation and Morphio will do its magic with a forecast of your conversions. Morphio will also conduct automatic SEO audits under your Google Analytics property, uptime monitoring. Morphio will even display a beautiful dashboard for all these metrics!
- Adjust your Goals for Feb and the next 6 months in just a few clicks.
- Inside Morphio, you can readjust your conversion settings, do markups on your Ads, connect to Slack, and Google Data Studio.
